KFC 360
The Next Big Thing
As part of an intern project, my art partner and I were tased with brainstorming what’s next for KFC? Here’s a few things we came up with.
KFC After Dark
It’s 11: 11
*11 Herbs and Spices after 11*
INSIGHT
KFC franchises are closed when college students are craving it the most. Many students struggle with finding accessible / quality late night food options.
H.E.R.B. - OUR LATE NIGHT DELIVERY SERVICE
A KFC customized Coco robot will deliver the meal to the specified location, starting from the hours of 11PM-2AM. With a main focus on college campuses / towns, users can order and track food through the KFC app.
BUT…CAN WE TALK THE TALK?
We’ll have a special “after dark” menu tweaked for fun college-esque and late night options. Not to mention some fun additions to our KFC robot!
Meet HERB
Season of the Twitch
INSIGHT
Twitch streamers sit for hours playing games for loyal fans, who often send them money to order food during their gaming marathons
HOST A KFC GAME NIGHT
For this game night we’ll partner with popular games to create collectible buckets and meals, with a fun surprise once finished, and sponsor popular Twitch streamers– utilizing their following to promote the event and products.
THE FANS
Ordering a giant meal is essential to fuel a night long marathon. Lucky for streamers, our buckets are perfect for a night of gaming whether you’re by yourself, as a team or enjoying the stream.
See the full presentation here.
Custom Buckets
Custom buckets for the "Season of the Twitch" activation.
A QR code will be found at the bottom of KFC collectable buckets to unlock cheat codes / skins. Enabled through a partnership with specific games, these will only be available at the bottom of a KFC bucket-must purchase a KFC bucket/bucket meal (associated with game of choice).
Buckets will also go live for all consumers to purchase during our KFC game night. Allowing everyone to unlock cheats /codes /skins with the purchase of a bucket or bucket meal.
The Apex Meal
“The Lifeline Bucket”
“The Jumpmaster Bucket”
“The Bloodhound Bucket”
“The Lifeline Bucket”
Bucket of chicken + revival of an old item mirroring lifeline’s ability to revive the dead
ex . potato wedges
The Among Us Meal
“The Imposter Bucket”
“The Sus Bucket”
“The Task Bucket”
The Imposter Bucket
One COB in a bucket of original, mirroring the game’s purpose to “find the imposter”
The Fall Guys Meal
“The Battle Royale Bucket”
“The Betrayal Bucket”
“The Crown Bucket”
The Battle Royale Bucket
A bucket split into three sections mirroring the different teams.
Red - nuggets
Blue - c. fingers
Yellow - biscuits